Traction
Develop a strong marketing and sales strategy for initial growth
Program Length
5 Weeks, Online
Upcoming Cohorts
February 7, 2024
April 17, 2024
June 26, 2024
Next Application Deadline
3 weeks prior to next cohort start
What you’ll do
Use your customer discovery to start developing a go-to-market strategy
Create or boost your sales pipeline and outreach strategies
Build marketing strategy and campaigns
Refine elevator pitch
All of this will take place over weekly hands-on virtual two-hour workshops plus weekly one-hour coaching calls with our expert team of coaches.
Traction is for you if you
Are registered in Alberta
Have completed or developing the first version of your tech-enabled business ie minimum viable product (MVP)
Are actively pursuing initial sales or
customer commitment
have multiple beta users
have a pilot in place or a commitment for one
have a letter of intent
