Which Catalyzer learning stream is right for you?
What are learning streams?
The Alberta Catalyzer program is divided into three streams of learning: Engage, Traction, and Velocity.
These streams are intentionally designed to support founders at different stages. Each stream will have a different focus and equip founders with resources to help their startup grow.
Which learning stream is right for me?
Every founder brings their unique experience and startup knowledge to the program. Not all founders will follow the same path through the Alberta Catalyzer program and there is no particular order the learning streams must be completed in. Some founders may complete all three learning streams while others may only complete one or two. Participation in each stream is based on merit, readiness, and the specific needs of each startup.
To ensure we’re providing the most value, learning and growth to each startup, our team works closely with each founder to determine which stream is the right fit. As a result, founders complete the program better prepared to take advantage of accelerator and investment opportunities.
Founders applying for the Alberta Catalyzer program should have already conducted some customer discovery around the problem they’re solving and have a potential solution they’re ready to test.
Learn more about Alberta Catalyzer.
Focus and outcomes of each learning stream:
In this stream, founders will focus on:
Engage
(cohorts offered 12 x per year)
Solution prototyping, ideal customer discovery, MVP creation, testing and validating business models/pricing strategies.
Traction
(cohort offered 6 x per year)
Develop a pitch to achieve early sales, build marketing strategy and content, and form teams to execute.
Velocity
(cohorts offered 4 x per year)
Establish go-to-market strategy, polish pitch, investment readiness basics, and qualify for scaleup accelerators.
After completing the stream, founders will be better equipped to:
Create a solution with an unfair advantage.
Identify high potential customer segments.
Create an MVP for a technology-based solution.
Validate business model.
Create a pitch deck and presentation.
Customer journey using sales and marketing strategy.
Secure first customers or partners for a case study or letter of intent.
Get the first sale.
Build a team to execute on strategy.
Develop a scalable sales strategy.
Establish testing methodology toward product market fit.
Polish investment and community pitch.
Understand and gain exposure to investment capital and receive investor feedback.
Build an intellectual property strategy.
How do I apply?
Online application intake is ongoing, with each application review occurring on the first Monday of the month. Our team will connect with you within 4 weeks of submitting your application. The application will take you 10-15 minutes to complete.
Please note that at this time, Engage and Traction cohorts are only offered online and Velocity cohorts are in-person. Additional details will be provided once your application has been reviewed and you’ve been accepted into a learning stream.
Questions? Get in touch: support@albertacatalyzer.com